Che Kothari

Learn from the visionary. The strategist. The manager behind the movement.

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Artist Management with Che Kothari

Thirteen strategic modules on managing artists, building careers, and leading creative teams.

Che Kotharki takes you inside the engine room of artist management and shows what it really means to guide an artist’s career. From long-term career planning and tour logistics to contracts, brand protection, and crisis management, this course explains how managers balance strategy, structure, and people skills to keep everything moving forward. You’ll see how management goes far beyond schedules and bookings, and into building legacies, protecting wellbeing, and steering creative empires.

You’ll also learn about revenue streams, modern management roles, mental health, conflict resolution, and building sustainable wealth in the music business. This masterclass is ideal for anyone who wants to understand how successful artists are supported, structured, and scaled over the long term.

Module 1: The Manager as the Engine Room

  • How the manager is the engine room — protecting the artist and driving everything forward.
  • The diverse roles a manager plays: strategist, communicator, problem-solver, and guardian.

Module 2: Planning an Artist’s Career in Phases

  • Why planning an artist’s career in three distinct phases leads to sustainable long-term growth.
  • How to map out short, medium, and long-term goals that build on each other progressively.

Module 3: Choosing the Right Artist to Manage

  • Che Kothari explains what he looks for when deciding whether to take on an artist.
  • Why values alignment, work ethic, and mutual vision matter more than raw talent alone.

Module 4: Planning and Leading Successful Tours

  • The logistical and strategic work behind planning successful tours and live performance runs.
  • How to build touring schedules that are sustainable, profitable, and on-brand.

Module 5: Managing Carnival Logistics

  • How Che Kothari manages the complexity of Carnival season for one of its biggest artists.
  • Why advance planning, communication, and flexibility are essential during peak periods.

Module 6: Understanding Management Contracts

  • A clear-eyed breakdown of management contracts and what every artist needs to know before signing.
  • Key terms, red flags, and the non-negotiables that protect both the artist and manager.

Module 7: Protecting the Artist’s Brand and Reputation

  • How to protect an artist’s brand and manage their public identity proactively.
  • Why consistency, clarity, and quick response are the pillars of strong reputation management.

Module 8: The Modern Manager’s Role

  • How the manager’s role has evolved in the streaming era and what it demands today.
  • Balancing creative support, business strategy, and personal guidance in a changing industry.

Module 9: Supporting Artist Mental Health

  • Why mental health routines and boundaries during the Carnival season are non-negotiable.
  • The practical ways managers can support artists’ well-being without overstepping their role.

Module 10: Managing Conflict and Egos

  • How to manage conflict and ego in high-pressure creative environments with professionalism.
  • Why clear communication and early intervention are the best tools for resolving tensions.

Module 11: Understanding Revenue Streams

  • The diverse revenue streams available to artists — and why managers must understand them all.
  • From performance fees to sync licensing, how to build a financial picture that works long-term.

Module 12: Managing a Crisis

  • The steps of effective crisis management — and why preparation makes all the difference.
  • How to respond quickly, communicate clearly, and protect your artist when things go wrong.

Module 13: Building Long-Term Artist Wealth

  • Why artists in Caribbean music must diversify income and build intellectual property early.
  • Strategies for creating financial security that outlasts the performance years.

  • Artist Management with Che Kothari

    Thirteen strategic modules on managing artists, building careers, and leading creative teams.

    Che takes you inside artist management — from career planning, contracts, and crisis management, to revenue streams, brand protection, and building the kind of sustainable structures that turn artists into lasting legacies.

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